How to improve the profitability of water parks in the future
With the development of the national economy and entertainment industry, the water park industry has developed very rapidly. The scale of water parks is almost all over the country. For tourists, water parks are no longer a new way of entertainment. Therefore, by filling in the gaps in the region and taking advantage of this opportunity, the era of success is far away, as simple as it was in the early days. At present, the water park industry has entered a period of fierce market competition and survival of the fittest. So, how to improve the profitability of water parks in the future?
1. Properly extend the opening time
The peak operation period of the water park is generally seven months, eight months and nine months. It is affected by the season, but the demand for fresh water is also caused by the season, so the opening hours can be extended appropriately. Although indoor water parks can effectively extend the play time, tourists are reluctant to play except in summer. Therefore, it can be seen that simply using indoor water parks to achieve four seasons management at a slightly higher cost is not the wisest choice , Which can bring restrictions on passenger flow and extend business hours.
2. Increase passenger traffic in peak season
At present, the passenger flow of the water park in the peak season has become saturated. The suitable time for outdoor water park activities is from July to September each year. The rest of the time is restricted by water temperature and cannot be carried out. Therefore, extending the park opening time is severely restricted by the season. The main way to solve the seasonal restrictions of water parks is to build large indoor water parks and expand water sports through constant temperature. However, indoor water parks will greatly increase costs. Indoor water parks will be restricted by venues, and it is impossible to add new water entertainment facilities in the future To increase the attractiveness of customers.
Three, adapt to the changes of the seasons
Generally speaking, summer is the season when people most want to play in the water. People take a bath every day in summer and only take a week in winter. At the same time, when the weather is good in spring and autumn, people are eager for outdoor activities, so water park operators should not just see tourists spend more time playing indoors. It can also adapt to changes in seasons, extend the operating time of the outdoor water park, and stimulate tourists to visit the park. To increase the income of the water park.
4. New theme elements
The continuous increase of theme water amusement facilities is a good way to attract new tourists and increase the rate of return visits. We can regularly cooperate with professional water amusement facility manufacturers to add new equipment and new themes to further solve the problem of idle land, idle personnel and idle equipment. The huge loss is also a good way to solve the low return visit rate of the water park industry and increase income.