How does the water park project break through the seasonal operating bottleneck
With the improvement of people's living standards, ordinary indoor swimming pools can no longer meet people's needs, so water-themed tourism projects are becoming more and more popular. Rafting in summer, islands, water parks... hot springs in winter, but these projects are facing a huge problem, that is, once the corresponding season is over, the business is bleak. According to statistics, in the country, there are few water parks that make money. Most of the tourists flock in during the summer, but it is open for six months every year, and ticket sales are increasing, but the profitability is still not optimistic. Because of the obvious seasonal restrictions, the opening hours can only be five or six months at the end of the year. When it is not open, the maintenance cost is very high. The same problem is in the island project, the hot spring project is even more fatal.
No matter what you do without a good idea, it will not work. Someone said on the Internet that they should consider these aspects: Does the water amusement project have to be carried out in the summer? Is it really impossible for residents to enter the water park in autumn and winter? The "theme park cluster" just solves a problem that the public has always been puzzled by. A theme park cluster refers to the operation of more than 5 theme parks with distinct themes, independent and interdependent theme parks in a certain large enough land (sea) space (at least 200-800 acres), and supporting services with reasonable planning and simultaneous operation An economic entity supported by the system. In reality, Orlando in the United States is the only model in the world, while the domestic Guangzhou Chimelong Resort, Zhuhai Haiquan Bay Resort, and OCT East are the first trends.
Such clusters can be created with unconventional concepts or traditional financial means. It is by far the most optimized, the most efficient in investment and operation, the fastest growing in scale, and the most expandable model. It has the following characteristics:
1. Universality of theme audiences. The themes in the theme park cluster must be most generally welcomed, yearned and accepted by the public, such as advanced motorized amusement facilities, various rare animals, water parks, fashion shows, ecological parks, etc., greatly It meets the needs of the modern tourism market and the psychological demands of tourists. This is a prerequisite-only by this is it possible to attract enough large-scale tourists throughout the year.
2. Enriching the subject content and making the subject cross the age limit is particularly important in China. One-child and aging make the overall population structure in China special. Only in this way can the social influence be broad, word-of-mouth dissemination, easy marketing communication, Long operating hours.
3. It can maximize the efficiency of resource use and operate across seasons throughout the year without off-season.
The theme park cluster has enriched water theme projects, jumping out of rafting to create rafting, jumping out of islands to create islands, jumping out of hot springs to create hot springs... Expanding on the original foundation of the project. For example, the most popular rafting river in summer becomes a rafting boat in winter and is used for hunting events. Tourists can sit on the boat and shoot at targets on the shore. Participating in such a project in winter will not be covered with water, which solves the problem of no drifting in winter.